Laura Mäder is a content marketing and storytelling expert from Zurich, Switzerland. As founder and CEO of The StoryDNA GmbH, she helps businesses transform their online presence by crafting captivating stories that resonate with their audience. Before she gained her experience in startups and big tech companies. In addition to her marketing expertise, Laura is also a published author as well as co-author and editor of the Marketing Automation Report 2022, created in collaboration with the ZHAW School of Management and Law in Zurich.