In her comprehensive exploration titled “Adaptive User Experiences: Merging ML with Interaction Design,” Svetlana Prodius delves into how design solutions can drive machine learning initiatives and bring revolutionary changes to user experiences. She presents an in-depth analysis of how organising data and applying various ML approaches can elevate traditional design solutions to new heights. Svetlana will share compelling case studies from her time at ivi, a video streaming service with 60 million MAUs, highlighting a data-driven approach to user onboarding. She will also discuss the challenges and successes she encountered while implementing this methodology.