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AI and Automation in Game Publishing

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21

min

AI and Automation in Game Publishing

AI and Automation in Game Publishing

AI and Automation in Game Publishing

AI and Automation in Game Publishing

publish date

Mar 12, 2025

duration

21

min

Difficulty

Intermediate

Beginner

Beginner

Beginner

Case details

In game publishing, AI-driven automation streamline testing, optimize user acquisition, and enhance scalability. I will share my experience at Hitseeker to demonstarte how AI-driven automation can help developers save up to $7,000 per game test and $12,000–$25,000 per Unity test—totaling industry-wide savings of $3.9M–$8.17M. I will also talk about the impact of automation on publishers, with Kwalee increasing its revenues by millions.

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About Author

Lead Technical Product Manager

#

Artificial Intelligence

Muhammad Waqas Khan is a Lead Technical Product Manager with over six years of experience in driving digital innovation and launching high-impact technology products. Specializing in Agile methodologies, cross-functional team leadership, and go-to-market strategies, he has successfully delivered scalable solutions that contribute to business growth. He played a pivotal role in launching "Hitseeker," a mobile publishing platform that transformed game submission, testing, and launching processes. This initiative expanded into the MENA region, significantly reducing costs and improving efficiency for developers. With expertise in cloud-native technologies, microservices architecture, and data-driven product strategies, he has presented cutting-edge innovations on global platforms, including headlining at PGC London.

Lead Technical Product Manager

#

Artificial Intelligence

Muhammad Waqas Khan is a Lead Technical Product Manager with over six years of experience in driving digital innovation and launching high-impact technology products. Specializing in Agile methodologies, cross-functional team leadership, and go-to-market strategies, he has successfully delivered scalable solutions that contribute to business growth. He played a pivotal role in launching "Hitseeker," a mobile publishing platform that transformed game submission, testing, and launching processes. This initiative expanded into the MENA region, significantly reducing costs and improving efficiency for developers. With expertise in cloud-native technologies, microservices architecture, and data-driven product strategies, he has presented cutting-edge innovations on global platforms, including headlining at PGC London.

Lead Technical Product Manager

#

Artificial Intelligence

Muhammad Waqas Khan is a Lead Technical Product Manager with over six years of experience in driving digital innovation and launching high-impact technology products. Specializing in Agile methodologies, cross-functional team leadership, and go-to-market strategies, he has successfully delivered scalable solutions that contribute to business growth. He played a pivotal role in launching "Hitseeker," a mobile publishing platform that transformed game submission, testing, and launching processes. This initiative expanded into the MENA region, significantly reducing costs and improving efficiency for developers. With expertise in cloud-native technologies, microservices architecture, and data-driven product strategies, he has presented cutting-edge innovations on global platforms, including headlining at PGC London.

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Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.

Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.

Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.