publish date
Mar 12, 2025
duration
21
min
Difficulty
Intermediate
Beginner
Beginner
Beginner
Case details
In game publishing, AI-driven automation streamline testing, optimize user acquisition, and enhance scalability. I will share my experience at Hitseeker to demonstarte how AI-driven automation can help developers save up to $7,000 per game test and $12,000–$25,000 per Unity test—totaling industry-wide savings of $3.9M–$8.17M. I will also talk about the impact of automation on publishers, with Kwalee increasing its revenues by millions.
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About Author
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Artificial Intelligence
Muhammad Waqas Khan is a Lead Technical Product Manager with over six years of experience in driving digital innovation and launching high-impact technology products. Specializing in Agile methodologies, cross-functional team leadership, and go-to-market strategies, he has successfully delivered scalable solutions that contribute to business growth. He played a pivotal role in launching "Hitseeker," a mobile publishing platform that transformed game submission, testing, and launching processes. This initiative expanded into the MENA region, significantly reducing costs and improving efficiency for developers. With expertise in cloud-native technologies, microservices architecture, and data-driven product strategies, he has presented cutting-edge innovations on global platforms, including headlining at PGC London.
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Artificial Intelligence
Muhammad Waqas Khan is a Lead Technical Product Manager with over six years of experience in driving digital innovation and launching high-impact technology products. Specializing in Agile methodologies, cross-functional team leadership, and go-to-market strategies, he has successfully delivered scalable solutions that contribute to business growth. He played a pivotal role in launching "Hitseeker," a mobile publishing platform that transformed game submission, testing, and launching processes. This initiative expanded into the MENA region, significantly reducing costs and improving efficiency for developers. With expertise in cloud-native technologies, microservices architecture, and data-driven product strategies, he has presented cutting-edge innovations on global platforms, including headlining at PGC London.
#
Artificial Intelligence
Muhammad Waqas Khan is a Lead Technical Product Manager with over six years of experience in driving digital innovation and launching high-impact technology products. Specializing in Agile methodologies, cross-functional team leadership, and go-to-market strategies, he has successfully delivered scalable solutions that contribute to business growth. He played a pivotal role in launching "Hitseeker," a mobile publishing platform that transformed game submission, testing, and launching processes. This initiative expanded into the MENA region, significantly reducing costs and improving efficiency for developers. With expertise in cloud-native technologies, microservices architecture, and data-driven product strategies, he has presented cutting-edge innovations on global platforms, including headlining at PGC London.
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Questions?
Chat with Us!
910 Foulk Road, Suite 201
Wilmington, DE 19803, USA
© 2025 Geekle. All rights reserved.
Questions?
Chat with Us!
910 Foulk Road, Suite 201
Wilmington, DE 19803, USA
© 2025 Geekle. All rights reserved.
Questions?
Chat with Us!
910 Foulk Road, Suite 201
Wilmington, DE 19803, USA
© 2025 Geekle. All rights reserved.