Artificial intelligence is set to become the backbone of the metaverse, merging physical and digital realities into immersive experiences. This session explores how AI is transforming storytelling, character creation, and interactive content, revolutionizing the entertainment industry. From generative AI-powered narratives to real-time digital actors, we’ll examine how Hollywood and gaming companies are leveraging AI to redefine engagement. Drawing from his experience architecting Max, Warner Bros. Discovery’s global streaming platform, Rahul Basu will share insights into how AI is being used by top media companies to power next-gen content creation. Attendees will learn about AI-driven MLOps frameworks, synthetic media production, and the tools shaping the future of the entertainment industry. Whether you’re a developer, AI enthusiast, creative, or media executive, this session will provide practical knowledge and real-world use cases on how AI is reshaping the future of entertainment.