AI in Customer Segmentation: How AI Transforms Personalized Marketing

Artificial Intelligence

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AI in Customer Segmentation: How AI Transforms Personalized Marketing

publish date

Mar 12, 2025

duration

min

Difficulty

Intermediate

Beginner

Case details

AI is redefining customer segmentation by moving beyond basic demographics to real-time, behavior-driven insights that drive meaningful engagement. As consumers expect more personalized interactions, businesses must leverage AI to analyze patterns, predict needs, and deliver relevant messaging at scale. Drawing from my experience leading segmentation at Viber, optimizing Meta Ads for recruitment, and building an AI-powered content platform, this talk will explore how AI enhances targeting precision, improves marketing efficiency, and reduces costs. Attendees will gain practical insights into integrating AI into their marketing strategies to create smarter, data-driven customer experiences.

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About Author

Yelyzaveta Didenko

Founder, Marketing director

Yelyzaveta Didenko is a marketing strategist with over six years of experience in the tech industry, including three years at Rakuten Viber, where she led initiatives that drove a 45% increase in monthly active users and 15% year-over-year growth in key markets. She has extensive expertise in building scalable marketing strategies, integrating AI tools, and optimizing content for business growth. Transitioning from a corporate career to becoming a tech founder, she now advises startups on leveraging marketing and business development to scale efficiently. As the founder of an AI-powered marketing tool, she helps businesses optimize content creation and audience engagement for consistent growth. Her experience spans marketing automation, content strategy, and data-driven performance optimization, making her a key voice in digital marketing and business innovation.