Data goes beyond just charts and graphs. To create products that users love, we must gain a deep understanding of our users' thought processes and motivations. By merging both quantitative and qualitative data, we can develop products that not only make users happy and fulfill their objectives but also streamline the development process and product lifecycle. Join this comprehensive walkthrough of the practices used to optimize user experiences. The session will touch on: • Tools and methodologies to measure and attain data • Ways to identify critical pain points and opportunities for improvement.  • Prioritizing project scopes and workflows