The talk aims to educate UX designers on the far-reaching influence that their work can have on users beyond the digital product or screen. The talk will emphasize the importance of human-centered design and understanding how design decisions can shape user behavior, habits, and environment. The talk will also provide practical takeaways on how UX designers can approach their work with a broader perspective and create experiences that are not limited to just digital interfaces. During the talk, attendees can expect to learn about the following key points: - The impact of UX design on user behavior and habits - The importance of considering the overall user experience, not just the digital interface - Techniques for incorporating user research and testing into the design process - Strategies for designing products that enhance user experiences in both digital and physical environments - The role of design thinking and empathy in UX design - Attendees will leave the talk with a deeper understanding of the broader impact that UX design can have and a set of practical tools and strategies for creating truly user-centered experiences.