Access to all your data for fast analytics at scale is foundational for 360-degree projects involving data engineers, database developers, data analysts, data scientists, BI professionals, and the line of business. In this session, learn how easy-to-use Big Data and ML can help your organization imagine new products or services, transform your customer experiences, streamline your business operations, and improve your decision-making. A secure, integrated platform that’s easy to use and supports non-proprietary data formats can improve collaboration through data sharing and can also improve customer responsiveness. Learn how AWS developer tools, including the Data API, and native support for semi-structured data using standard SQL commands can improve software time to market.