How can designers help shape the strategic future of their team, product, or company — especially in fields like cybersecurity, where the stakes are societal? In this talk, I will share our method for combining human insight, AI support, and future-thinking to create emotionally intelligent, high-impact service concepts. Decoding current journeys, mapping threats and creating visionary features, this talk offers practical tools for designers who want to move beyond problem-solving and step into strategic impact.