In today’s fast-paced digital landscape, software quality and user experience (UX) aren’t just technical concerns—they’re business imperatives. This session, led by Datta Snehith Dupakuntla Naga, a seasoned QA and automation leader with 14+ years of cross-industry experience, explores how AI-powered automation is transforming quality assurance and UX into key drivers of ROI. Drawing from his impactful work at JP Morgan Chase, Fidelity, and Teladoc Health, Snehith reveals how intelligent automation frameworks—enhanced by AI—are being used to reduce production defects by up to 60% and cut environment setup times by 92%, while also improving the overall user journey. You’ll learn how integrating AI into tools like Selenium, Appium, and Jenkins can: • Improve test coverage through predictive analytics • Auto-generate realistic test data for complex systems (e.g., healthcare ETL) • Enable continuous UX validation alongside functional testing Key Takeaways: • Cross-industry scalability: Proven patterns for financial transactions (10M+ scale), healthcare compliance (100% audit-ready), and high-traffic media platforms • Agile-DevOps synergy: Shift-left testing with AI-powered risk prioritization, UX checkpoints, and self-healing test scripts • Tangible ROI: Real-world results like 35% faster releases and significant savings in licensing and operational costs