Repeat after me, "Developers are not robots. Developers shouldn't act as robots." Developers are product enablers and we should think, act and decide like we know what we are doing, and we mean it. In this talk, I will take you on a journey of breaking down engineering problems from a product perspective and show how effortless and rewarding it is to think and implement solutions for the end user. We will uncover tools for the job like analytics, and see why it is important to integrate them right from the very beginning of any user facing project