In this talk, I will present a practical framework for successfully integrating Generative AI into product strategies. Developed over 18 months of hands-on experience, this framework provides actionable insights on: Identifying high-impact AI use cases. Managing risks associated with AI. Ensuring ethical AI implementation. This framework is a vital resource for product and technology leaders, offering clear guidelines on how to identify use cases that deliver the most significant impact, manage the inherent risks of AI, and ensure ethical and responsible AI implementation.