In today's fast development environments, teams need effective ways to introduce new features into their environments without disrupting the user experience. Feature flagging has evolved to be one of the cornerstones for building resilient, adaptive software systems. In this session, we will see how to use feature flags to control feature releases and manage risk at scale. It will move on to advanced practical techniques in the implementation of feature flags in Java, to have you and your developers more confident in delivering innovative solutions. Attendees will learn how feature flagging does seamless feature experimentation, exact user segmentation, and real-time feature adjustments, making applications resilient and responsive to user needs. Through real-world examples and insights into best practices, this session will cover the architecture and strategic patterns necessary to integrate feature flagging into complex