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Good experiments lead to good experiences

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22

min

Good experiments lead to good experiences

Good experiments lead to good experiences

Good experiments lead to good experiences

Good experiments lead to good experiences

publish date

Oct 15, 2024

duration

22

min

Difficulty

Intermediate

Beginner

Beginner

Beginner

Case details

My proposal session for the event is to talk about experimentation in Design and how this practice helps us learn more and faster about our customers, the impact businesses can bring to their lives, and how it increases the quality of product decisions. The idea is to cover the main points: - Importance of running experiments; - Good practices when structuring an experiment; - Share one or more successful cases of Design experiments that I led;

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About Author

Product Designer

Lucia Possas is a Staff Product Designer based in Rio de Janeiro, Brazil. She has worked for large fintechs such as Nubank, one of the largest digital banks in the world with 90 million customers in 3 countries, and Stone, with millions of businesses as customers across Brazil. In addition, she also works on volunteer projects to include people in the technology market, giving free mentoring, speaking at events, providing professional support, and more.

She started her career in technology as a Content Designer, which was her main role for 4 years, but now works as a generalist Designer on more strategic projects, focusing on experimentation, business growth, and Design quality improvement.

On the personal side, she is passionate about animals, dreams of flying in a hot air balloon, and is an enthusiast of many things and causes.

Product Designer

Lucia Possas is a Staff Product Designer based in Rio de Janeiro, Brazil. She has worked for large fintechs such as Nubank, one of the largest digital banks in the world with 90 million customers in 3 countries, and Stone, with millions of businesses as customers across Brazil. In addition, she also works on volunteer projects to include people in the technology market, giving free mentoring, speaking at events, providing professional support, and more.

She started her career in technology as a Content Designer, which was her main role for 4 years, but now works as a generalist Designer on more strategic projects, focusing on experimentation, business growth, and Design quality improvement.

On the personal side, she is passionate about animals, dreams of flying in a hot air balloon, and is an enthusiast of many things and causes.

Product Designer

Lucia Possas is a Staff Product Designer based in Rio de Janeiro, Brazil. She has worked for large fintechs such as Nubank, one of the largest digital banks in the world with 90 million customers in 3 countries, and Stone, with millions of businesses as customers across Brazil. In addition, she also works on volunteer projects to include people in the technology market, giving free mentoring, speaking at events, providing professional support, and more.

She started her career in technology as a Content Designer, which was her main role for 4 years, but now works as a generalist Designer on more strategic projects, focusing on experimentation, business growth, and Design quality improvement.

On the personal side, she is passionate about animals, dreams of flying in a hot air balloon, and is an enthusiast of many things and causes.

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© 2025 Geekle. All rights reserved.

Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.

Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.

Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.