publish date
Oct 15, 2024
duration
22
min
Difficulty
Intermediate
Beginner
Beginner
Beginner
Case details
My proposal session for the event is to talk about experimentation in Design and how this practice helps us learn more and faster about our customers, the impact businesses can bring to their lives, and how it increases the quality of product decisions. The idea is to cover the main points: - Importance of running experiments; - Good practices when structuring an experiment; - Share one or more successful cases of Design experiments that I led;
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About Author
Lucia Possas is a Staff Product Designer based in Rio de Janeiro, Brazil. She has worked for large fintechs such as Nubank, one of the largest digital banks in the world with 90 million customers in 3 countries, and Stone, with millions of businesses as customers across Brazil. In addition, she also works on volunteer projects to include people in the technology market, giving free mentoring, speaking at events, providing professional support, and more.
She started her career in technology as a Content Designer, which was her main role for 4 years, but now works as a generalist Designer on more strategic projects, focusing on experimentation, business growth, and Design quality improvement.
On the personal side, she is passionate about animals, dreams of flying in a hot air balloon, and is an enthusiast of many things and causes.
Lucia Possas is a Staff Product Designer based in Rio de Janeiro, Brazil. She has worked for large fintechs such as Nubank, one of the largest digital banks in the world with 90 million customers in 3 countries, and Stone, with millions of businesses as customers across Brazil. In addition, she also works on volunteer projects to include people in the technology market, giving free mentoring, speaking at events, providing professional support, and more.
She started her career in technology as a Content Designer, which was her main role for 4 years, but now works as a generalist Designer on more strategic projects, focusing on experimentation, business growth, and Design quality improvement.
On the personal side, she is passionate about animals, dreams of flying in a hot air balloon, and is an enthusiast of many things and causes.
Lucia Possas is a Staff Product Designer based in Rio de Janeiro, Brazil. She has worked for large fintechs such as Nubank, one of the largest digital banks in the world with 90 million customers in 3 countries, and Stone, with millions of businesses as customers across Brazil. In addition, she also works on volunteer projects to include people in the technology market, giving free mentoring, speaking at events, providing professional support, and more.
She started her career in technology as a Content Designer, which was her main role for 4 years, but now works as a generalist Designer on more strategic projects, focusing on experimentation, business growth, and Design quality improvement.
On the personal side, she is passionate about animals, dreams of flying in a hot air balloon, and is an enthusiast of many things and causes.
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Questions?
Chat with Us!
910 Foulk Road, Suite 201
Wilmington, DE 19803, USA
© 2025 Geekle. All rights reserved.
Questions?
Chat with Us!
910 Foulk Road, Suite 201
Wilmington, DE 19803, USA
© 2025 Geekle. All rights reserved.
Questions?
Chat with Us!
910 Foulk Road, Suite 201
Wilmington, DE 19803, USA
© 2025 Geekle. All rights reserved.