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How AI is Making Personalization Smarter and More Human

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28

min

How AI is Making Personalization Smarter and More Human

How AI is Making Personalization Smarter and More Human

How AI is Making Personalization Smarter and More Human

How AI is Making Personalization Smarter and More Human

publish date

Mar 12, 2025

duration

28

min

Difficulty

Intermediate

Beginner

Beginner

Beginner

Case details

In this talk, we’ll break down how AI is changing the game, moving from basic, one-size-fits-all recommendations to real-time, hyper-personalized experiences. We’ll look at how machine learning models like collaborative filtering and neural networks predict what we want before we even ask. But it’s not just about cool recommendations—we’ll also talk about the big challenges, like privacy concerns, algorithm bias, and how to build trust with users. I’ll also share real-world examples from companies like Amazon and Spotify to show how AI-driven personalization isn’t just a trend—it’s shaping the future of user experience. Whether you're a developer, product manager, or just curious about AI, this talk will give you insights into how personalization works, why it matters, and where it’s headed next.

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About Author

Senior Digital Product Owner

I am a seasoned polymath and value-driven product professional with over four years of experience in Agile frameworks like Scrum, Kanban, Lean, SAFe, and Scrum@Scale. As a senior product owner, I drive business and team agility, leveraging AI-driven insights and automation to enhance processes, optimize decision-making, and deliver impactful solutions. I have successfully led the integration of Stellantis brands, pioneered lender onboarding and maintenance teams, and completed 50+ bespoke developments in 2024. Additionally, I spearheaded the transformation of the data team and insight app, improving data utilization for strategic growth, while enhancing the lender hub self-serve application to boost efficiency and user experience. With a strong technical foundation and a passion for innovation, I excel in leading high-impact projects that drive scalability, AI-powered automation, and customer-centric solutions.

Senior Digital Product Owner

I am a seasoned polymath and value-driven product professional with over four years of experience in Agile frameworks like Scrum, Kanban, Lean, SAFe, and Scrum@Scale. As a senior product owner, I drive business and team agility, leveraging AI-driven insights and automation to enhance processes, optimize decision-making, and deliver impactful solutions. I have successfully led the integration of Stellantis brands, pioneered lender onboarding and maintenance teams, and completed 50+ bespoke developments in 2024. Additionally, I spearheaded the transformation of the data team and insight app, improving data utilization for strategic growth, while enhancing the lender hub self-serve application to boost efficiency and user experience. With a strong technical foundation and a passion for innovation, I excel in leading high-impact projects that drive scalability, AI-powered automation, and customer-centric solutions.

Senior Digital Product Owner

I am a seasoned polymath and value-driven product professional with over four years of experience in Agile frameworks like Scrum, Kanban, Lean, SAFe, and Scrum@Scale. As a senior product owner, I drive business and team agility, leveraging AI-driven insights and automation to enhance processes, optimize decision-making, and deliver impactful solutions. I have successfully led the integration of Stellantis brands, pioneered lender onboarding and maintenance teams, and completed 50+ bespoke developments in 2024. Additionally, I spearheaded the transformation of the data team and insight app, improving data utilization for strategic growth, while enhancing the lender hub self-serve application to boost efficiency and user experience. With a strong technical foundation and a passion for innovation, I excel in leading high-impact projects that drive scalability, AI-powered automation, and customer-centric solutions.

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910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.

Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.

Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.

Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.