In 2017 Wix failed to create an integration with eBay. 6 months of dedicated team work all went down the drain. Why did it fail? Wix simply didn’t have the right knowledge and expertise for that task. Fast forward to 2020, Wix was already in a different place - API first culture was applied throughout the company and APIs became public and well documented. [h2][b][url=https://www.slideshare.net/OdedApel/api-firstpptx]Slides[/url][/b][/h2]