The next wave of digital transformation will be data-driven, and organizations will have to reinvent themselves using data to make decisions quickly and gain faster and deeper insights to serve their customers. In this session, we will addresses the current state of data analytics and learn how you can put your data to work with the best of both data lakes and purpose-built data stores. Also, discover how AWS can help you build new experiences and re-imagine old processes with a modern data architecture on AWS. In addition we will also touch on some of the below areas regarding big data analytics and ML: 1 Understanding Big Data and ML  2 Understanding key applications of Big Data and ML across industries 3 How companies can capitalize on Big Data and ML to solve problems  4 How has Big Data Analytics impacted strategic decision making