publish date
May 9, 2023
duration
28
min
Difficulty
Case details
As a product manager, managing data and communicating relevant information to diverse stakeholders is crucial for success. In this talk, we'll explore strategies for managing data from many sources, doing market research, and communicating with diverse stakeholders to drive successful product management. Drawing from my experience as a product manager at IBM, I'll share insights on how to identify relevant data sources, analyze and interpret data to extract meaningful insights, and integrate qualitative data from account and customer success teams to drive decision making. We'll also discuss strategies for doing market research using internal and external sources, and synthesizing insights to inform product development and strategy. Communication is key, so we'll discuss how to tailor communication to different stakeholders based on their needs and interests, how to effectively present data and insights, and how to build trust with stakeholders by ensuring data accuracy, transparency, and security. By the end of this talk, you'll have a deeper understanding of the importance of managing data, doing market research, and communicating with diverse stakeholders in product management, as well as practical strategies and tips for success.
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