As AI reshapes the tools we use and the products we build, UX designers are no longer just shaping interfaces—we’re shaping systems. But while AI often steals the spotlight, it’s data that quietly powers the magic behind the scenes. In this talk, I’ll share how thinking of data as design ingredient opens new creative possibilities—whether you’re designing intelligent systems, visualizing abstract patterns, or crafting emotionally resonant experiences. From Japanese desserts to architecture room sizes and alcohol consumption trends, I’ll walk through a few unconventional case studies where data became the spark for storytelling, interaction, and meaning-making. You’ll leave with a reframed mindset on designing not just for AI, but with data—infusing your UX work with insight, intention, and unexpected delight. AI Isn’t Just Models—It’s Systems Fueled by Data Designers need to look beyond the interface and understand the data pipelines and behaviors that power AI-driven experiences. Data Is a Design Ingredient Just like color or typography, data can be shaped, styled, and made emotional. Treat it as something to design with, not just for. UX Is Expanding Beyond Screens The future of UX includes systems thinking, storytelling, and curatorial decisions about how data is presented, interpreted, or hidden.