In this talk, we will explore the critical elements of developing effective pricing and go-to-market (GTM) strategies for AI products. Some key concepts covered include unique challenges associated with pricing AI products, different pricing models, and their advantages and disadvantages. We will also delve into the importance of GTM strategies in effectively positioning AI products in the market and will come up with actionable tips for creating a successful GTM plan. Additionally, the talk will also offer insights on how to balance pricing and GTM strategies to maximize revenue while meeting customer needs. This talk is suitable for someone looking to navigate the complexities of pricing and GTM strategies for their AI products.