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Rethinking Personas: Quickly Align Your Team Around Users with the Innovative Scenario Alignment Canvas
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Rethinking Personas: Quickly Align Your Team Around Users with the Innovative Scenario Alignment Canvas
Rethinking Personas: Quickly Align Your Team Around Users with the Innovative Scenario Alignment Canvas
Rethinking Personas: Quickly Align Your Team Around Users with the Innovative Scenario Alignment Canvas
Rethinking Personas: Quickly Align Your Team Around Users with the Innovative Scenario Alignment Canvas
publish date
Oct 15, 2024
duration
29
min
Difficulty
Intermediate
Beginner
Beginner
Beginner
Case details
How would I summarize the Scenario Alignment Canvas? Part kickoff workshop, part exposing assumptions and gaps in knowledge, part data collection from the team, and part creation of a research plan. The Scenario Alignment Canvas is a quick starting point to get the team aligned around a user’s scenario or goal, and determining any gaps in team knowledge and finally, determining the need to build out a full persona.
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About Author
Jen Blatz is a Principal UX Researcher at BECU (Boeing Employee Credit Union), one of the largest credit unions in the United States. Jen's path to UX started in journalism and graphic design, to progress to UX design and finally landing in UX research and strategy. She has worked in a number of fields including finance, mortgage, cloud storage, security and pet health. Jen loves being active in the UX community, and is the co-founder of the UX Research and Strategy group, one of the largest UX groups in the world. Jen is a seasoned conference speaker who has spoken at several UX international conferences. Jen has also taken to Youtube where she hosts regular chats with UX and Product Industry Leaders on BlatzChatz.
Jen Blatz is a Principal UX Researcher at BECU (Boeing Employee Credit Union), one of the largest credit unions in the United States. Jen's path to UX started in journalism and graphic design, to progress to UX design and finally landing in UX research and strategy. She has worked in a number of fields including finance, mortgage, cloud storage, security and pet health. Jen loves being active in the UX community, and is the co-founder of the UX Research and Strategy group, one of the largest UX groups in the world. Jen is a seasoned conference speaker who has spoken at several UX international conferences. Jen has also taken to Youtube where she hosts regular chats with UX and Product Industry Leaders on BlatzChatz.
Jen Blatz is a Principal UX Researcher at BECU (Boeing Employee Credit Union), one of the largest credit unions in the United States. Jen's path to UX started in journalism and graphic design, to progress to UX design and finally landing in UX research and strategy. She has worked in a number of fields including finance, mortgage, cloud storage, security and pet health. Jen loves being active in the UX community, and is the co-founder of the UX Research and Strategy group, one of the largest UX groups in the world. Jen is a seasoned conference speaker who has spoken at several UX international conferences. Jen has also taken to Youtube where she hosts regular chats with UX and Product Industry Leaders on BlatzChatz.
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910 Foulk Road, Suite 201
Wilmington, DE 19803, USA
© 2025 Geekle. All rights reserved.
Questions?
Chat with Us!
910 Foulk Road, Suite 201
Wilmington, DE 19803, USA
© 2025 Geekle. All rights reserved.
Questions?
Chat with Us!
910 Foulk Road, Suite 201
Wilmington, DE 19803, USA
© 2025 Geekle. All rights reserved.