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Stop Making Journey Maps and Personas, Complete a SAC (Scenario Alignment Canvas) Instead

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29

min

Stop Making Journey Maps and Personas, Complete a SAC (Scenario Alignment Canvas) Instead

Stop Making Journey Maps and Personas, Complete a SAC (Scenario Alignment Canvas) Instead

Stop Making Journey Maps and Personas, Complete a SAC (Scenario Alignment Canvas) Instead

Stop Making Journey Maps and Personas, Complete a SAC (Scenario Alignment Canvas) Instead

publish date

May 13, 2025

duration

29

min

Difficulty

Intermediate

Beginner

Beginner

Beginner

Case details

The Scenario Alignment Canvas (SAC) framework, created by Jen Blatz, represents a groundbreaking advancement in UX research methodology, challenging traditional approaches and enabling teams to achieve alignment, clarity, and actionable insights in record time. This innovative tool redefines how teams approach user understanding and research planning, addressing the shortcomings of traditional personas and journey maps with a faster, more targeted, and collaborative alternative. The SAC is part kickoff workshop, part assumption exposer, part data collector, and part research plan creator. This multi-purpose tool brings teams together to align around a user’s key goals, needs, and pain points, while identifying gaps in knowledge and setting the foundation for informed design decisions. Why the Scenario Alignment Canvas (SAC) Is a game-changer Challenges personas: Personas are often criticized for being too broad, time-intensive to create, and disconnected from immediate product decisions. The SAC shifts the focus to actionable user scenarios, helping teams concentrate on what truly matters. Fast and efficient: Teams can gain alignment and build a foundation for user-centered design in just one hour or two. Collaborative and surfaces assumptions: By involving cross-functional teams in the process, the SAC uncovers hidden assumptions and opportunities, fostering better communication and understanding focusing on the user. Research-driven next steps: The SAC not only surfaces knowledge gaps but also creates a plan for research activities, ensuring that the team builds on meaningful insights. Take aways and learnings Learn how to use this quick, and innovative approach to align teams Get your team to quickly focus on the user’s key needs, goals and pain points Align your team to share knowledge and build out a research plan all in about an hour or two

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About Author

Principal UX Researcher

Jen Blatz is a Principal UX Researcher at BECU (Boeing Employee Credit Union), one of the largest credit unions in the United States. Jen's path to UX started in journalism and graphic design, to progress to UX design and finally landing in UX research and strategy. She has worked in a number of fields including finance, mortgage, cloud storage, security and pet health. Jen loves being active in the UX community, and is the co-founder of the UX Research and Strategy group, one of the largest UX groups in the world. Jen is a seasoned conference speaker who has spoken at several UX international conferences. Jen has also taken to Youtube where she hosts regular chats with UX and Product Industry Leaders on BlatzChatz.

Principal UX Researcher

Jen Blatz is a Principal UX Researcher at BECU (Boeing Employee Credit Union), one of the largest credit unions in the United States. Jen's path to UX started in journalism and graphic design, to progress to UX design and finally landing in UX research and strategy. She has worked in a number of fields including finance, mortgage, cloud storage, security and pet health. Jen loves being active in the UX community, and is the co-founder of the UX Research and Strategy group, one of the largest UX groups in the world. Jen is a seasoned conference speaker who has spoken at several UX international conferences. Jen has also taken to Youtube where she hosts regular chats with UX and Product Industry Leaders on BlatzChatz.

Principal UX Researcher

Jen Blatz is a Principal UX Researcher at BECU (Boeing Employee Credit Union), one of the largest credit unions in the United States. Jen's path to UX started in journalism and graphic design, to progress to UX design and finally landing in UX research and strategy. She has worked in a number of fields including finance, mortgage, cloud storage, security and pet health. Jen loves being active in the UX community, and is the co-founder of the UX Research and Strategy group, one of the largest UX groups in the world. Jen is a seasoned conference speaker who has spoken at several UX international conferences. Jen has also taken to Youtube where she hosts regular chats with UX and Product Industry Leaders on BlatzChatz.

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© 2025 Geekle. All rights reserved.

Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.

Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.