In this talk, we will explore the importance of design culture in a design team and its impact on UX and UI design. Design culture refers to the shared values, attitudes, and behaviors that define how a team approaches design. We will discuss the benefits of creating a strong design culture, including better collaboration, increased creativity, and a shared understanding of design goals. We will also cover the key elements that make up a healthy design culture, such as trust, respect, and communication. To cultivate a positive design culture, we will examine various strategies and best practices that can be implemented by design teams. These include establishing clear design principles, creating opportunities for feedback and critique, promoting knowledge sharing, and encouraging a growth mindset. Ultimately, a strong design culture is essential for creating user-centric and effective designs. By prioritizing design culture, we can foster a collaborative and supportive environment that enables designers to produce their best work and elevate the impact of design on the business as a whole. In the end, we will have some tips on how to set up a custom made design culture. [h2][b][url=https://www.figma.com/proto/tPC7uR0HFa2tw0vWN7vLOV/Prez-Design-Culture?page-id=0%3A1&node-id=41-367&viewport=-22%2C211%2C0.02&scaling=contain&starting-point-node-id=41%3A230&show-proto-sidebar=1]Slides[/url][/b][/h2]