/

The Role of AI in Cookieless Tracking: How brands can survive in a privacy-first world

Copy Link

Unlock This Lesson

31

min

The Role of AI in Cookieless Tracking: How brands can survive in a privacy-first world

The Role of AI in Cookieless Tracking: How brands can survive in a privacy-first world

The Role of AI in Cookieless Tracking: How brands can survive in a privacy-first world

The Role of AI in Cookieless Tracking: How brands can survive in a privacy-first world

publish date

Mar 12, 2025

duration

31

min

Difficulty

Intermediate

Beginner

Beginner

Beginner

Case details

As third-party cookies disappear, brands are reconsidering data management and data-driven marketing. The use of AI as a powerful solution is developing since it offers the possibility to monitor and analyze user activity without breaching privacy rules. With sophisticated machine learning models, brands can employ contextual targeting and predictive analytics alongside federated learning to customize interactions with users without spying on them. AI-based identity resolution methods such as probabilistic modeling enable correct attribution and audience segmentation independent of cookies. Along with this, new digital marketing strategies fueled by privacy enhancing technologies like differential privacy and zero-party data are upon us. This talk will discuss the real-world implications of AI for cookie-less tracking and offer relevant recommendations to marketers in this privacy-centric world. Participants will discover how to use AI solutions to build customer loyalty and at the same time give them the expected level of personalization. The future of marketing is privacy-centric, and AI will enable this opportunity.

Share case:

About Author

Digital Marketing Strategist

I’m a marketing professional with over a decade of experience specializing in Account-Based Marketing (ABM) and digital strategies for B2B SaaS, with a strong focus on web-driven ABM experiences. Throughout my career, I’ve designed and implemented impactful ABM microsites and personalized digital touchpoints that enhance engagement and drive measurable outcomes. At Salesforce, I developed web-based ABM frameworks for high-value accounts, increasing engagement by 30% and creating targeted digital journeys that resonated with key decision-makers. My approach emphasizes tailored web experiences that deliver relevant, data-driven content at each stage of the buyer journey, seamlessly integrating across email, paid media, and web. I’m passionate about transforming web ABM strategies into compelling, personalized experiences that resonate with enterprise audiences and foster strong, long-lasting connections.

Digital Marketing Strategist

I’m a marketing professional with over a decade of experience specializing in Account-Based Marketing (ABM) and digital strategies for B2B SaaS, with a strong focus on web-driven ABM experiences. Throughout my career, I’ve designed and implemented impactful ABM microsites and personalized digital touchpoints that enhance engagement and drive measurable outcomes. At Salesforce, I developed web-based ABM frameworks for high-value accounts, increasing engagement by 30% and creating targeted digital journeys that resonated with key decision-makers. My approach emphasizes tailored web experiences that deliver relevant, data-driven content at each stage of the buyer journey, seamlessly integrating across email, paid media, and web. I’m passionate about transforming web ABM strategies into compelling, personalized experiences that resonate with enterprise audiences and foster strong, long-lasting connections.

Digital Marketing Strategist

I’m a marketing professional with over a decade of experience specializing in Account-Based Marketing (ABM) and digital strategies for B2B SaaS, with a strong focus on web-driven ABM experiences. Throughout my career, I’ve designed and implemented impactful ABM microsites and personalized digital touchpoints that enhance engagement and drive measurable outcomes. At Salesforce, I developed web-based ABM frameworks for high-value accounts, increasing engagement by 30% and creating targeted digital journeys that resonated with key decision-makers. My approach emphasizes tailored web experiences that deliver relevant, data-driven content at each stage of the buyer journey, seamlessly integrating across email, paid media, and web. I’m passionate about transforming web ABM strategies into compelling, personalized experiences that resonate with enterprise audiences and foster strong, long-lasting connections.

Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.

Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.

Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.

Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.