
Unlock This Lesson
14
min
publish date
Mar 12, 2025
duration
14
min
Difficulty
Case details
You know how marketing teams spend tons of money trying to keep customers from leaving—often without knowing if their efforts even make a difference? That’s where AI-powered uplift modeling and Thompson Sampling come in. By combining these techniques, we can pinpoint the users who actually need a nudge to stay subscribed while avoiding wasted discounts and unnecessary outreach. In this talk, I’ll break down how reinforcement learning and AI-driven analytics help businesses boost retention, personalize promotions, and grow subscriptions smarter—not harder.
Share case:
About Author