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User-centric to Story-centric: Infusing life into the design process

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25

min

User-centric to Story-centric: Infusing life into the design process

User-centric to Story-centric: Infusing life into the design process

User-centric to Story-centric: Infusing life into the design process

User-centric to Story-centric: Infusing life into the design process

publish date

Oct 15, 2024

duration

25

min

Difficulty

Intermediate

Beginner

Beginner

Beginner

Case details

In today's rapidly evolving landscape of problem-solving methodologies, design thinking stands tall as the preferred approach for crafting innovative solutions. Its systematic framework has been embraced across industries for guiding teams towards impactful outcomes. However, amidst its structured steps lies a subtle deficiency – a lack of narrative depth. Design thinking, in its current form, resembles a clinical regimen, devoid of the vibrant thread that weaves its stages into a cohesive whole – the story. Apart from the various studies that prove this, the speaker has seen firsthand that people's lack of understanding of how the design process connects together becomes very evident in various project presentations and hiring interviews that he has been a part of. Oftentimes, candidates showcase proficiency in individual stages of the design process, yet struggle to articulate how these stages interconnect and contribute to a cohesive narrative. This observation underscores the pressing need to bridge the gap between design thinking and storytelling, not only for the sake of innovation but also for effective communication and collaboration within design teams and beyond.

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About Author

Lead Designer

Vivek is a storyteller and designer based in Bangalore, India. He works as a Lead Designer at Designit, where his work spans across various domains including banking, finance, healthcare, tourism, and education. With expertise in storytelling, Vivek conducts numerous narrative building and presentation workshops for students and professionals.

Outside of work, he enjoys exploring new tastes and cuisines. Of course, his interest is piqued especially when the food or the chef has an engaging backstory. After all, a good meal is best enjoyed with a side of storytelling!

Lead Designer

Vivek is a storyteller and designer based in Bangalore, India. He works as a Lead Designer at Designit, where his work spans across various domains including banking, finance, healthcare, tourism, and education. With expertise in storytelling, Vivek conducts numerous narrative building and presentation workshops for students and professionals.

Outside of work, he enjoys exploring new tastes and cuisines. Of course, his interest is piqued especially when the food or the chef has an engaging backstory. After all, a good meal is best enjoyed with a side of storytelling!

Lead Designer

Vivek is a storyteller and designer based in Bangalore, India. He works as a Lead Designer at Designit, where his work spans across various domains including banking, finance, healthcare, tourism, and education. With expertise in storytelling, Vivek conducts numerous narrative building and presentation workshops for students and professionals.

Outside of work, he enjoys exploring new tastes and cuisines. Of course, his interest is piqued especially when the food or the chef has an engaging backstory. After all, a good meal is best enjoyed with a side of storytelling!

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Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.

Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.

Questions?

Chat with Us!

910 Foulk Road, Suite 201

Wilmington, DE 19803, USA

© 2025 Geekle. All rights reserved.