publish date
Oct 15, 2024
duration
25
min
Difficulty
Case details
In today's rapidly evolving landscape of problem-solving methodologies, design thinking stands tall as the preferred approach for crafting innovative solutions. Its systematic framework has been embraced across industries for guiding teams towards impactful outcomes. However, amidst its structured steps lies a subtle deficiency – a lack of narrative depth. Design thinking, in its current form, resembles a clinical regimen, devoid of the vibrant thread that weaves its stages into a cohesive whole – the story. Apart from the various studies that prove this, the speaker has seen firsthand that people's lack of understanding of how the design process connects together becomes very evident in various project presentations and hiring interviews that he has been a part of. Oftentimes, candidates showcase proficiency in individual stages of the design process, yet struggle to articulate how these stages interconnect and contribute to a cohesive narrative. This observation underscores the pressing need to bridge the gap between design thinking and storytelling, not only for the sake of innovation but also for effective communication and collaboration within design teams and beyond.
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