This talk is about differentiating what drives user experiences comparing to what drives player experiences. The main driver of user experiences changes a lot according to the APP or Web objective, for example in a food delivery app the objective is to buy food, and you want the fastest and easiest way to do so. On the other side, the main driver of player experiences is to have fun in the game world, that doesn’t mean though that when players are in menus they have similar experiences to APPs and Webs as their objectives are to start the game, change settings, save a game, … However, what changes is the implications of the gameplay side when doing research, conception, designing, and prototyping we need to think of an immersive experience including game design, art, narrative, 3D, … So, we see how in Games there is a mix of service and game worlds creating more engagement as players end up being there because they want to, not because they need to do something. [color=#111111][size=2][font=Verdana, Arial, Helvetica, sans-serif][h2][/font][/size][/color][b][color=#111111][size=2][font=Verdana, Arial, Helvetica, sans-serif][url=https://www.figma.com/proto/0jU8l3s3pF2WhM3FXUiloW/User-VS-Player-Experiences?page-id=0%3A1&node-id=3-13&viewport=455%2C354%2C0.02&scaling=contain]Slides[/url][/font][/size][/color][/b][color=#111111][size=2][font=Verdana, Arial, Helvetica, sans-serif][/h2][/font][/size][/color]